Apple to launch iCar

A123 are have began court action to sue Apple Inc. A123, who specialise in Electric car batteries are suing Apple for poaching their staff confirming rumours that Apple are to be moving into the electric car market which were circulated earlier this week by 9to5 Mac.

car phone

This is great news for the environment, with a move away from fossil fuels, and with so many people happy to buy Apple products because of the brand, we can expect electric cars to become a lot more mainstream, making them improving the infrastructure surrounding them.

The mobile phone company have hired 18 staff from Tesla, Ford’s and A123’s electric car divisions. The staff reportedly have specialisms in renewable energy, battery and hybrid technology and vehicle software systems. The team is to be led by Steve Zadesky (Former Ford executive) and Johann Jungwirth (Former chief executive of Mercedes-Benz’s research and development department).

Apple will be competing with Ford’s recently released Electric Focus and the market leading Tesla Model S – Tesla famously said “Tesla will not initiate patent lawsuits against anyone who, in good faith, wants to use our technology.” in order to allow the market to grow and that seems to be exactly what it’s doing but whether or not the company will get involved in the case of staff poaching remains to be seen.

Th electric car industry has come on leaps and bounds in the last few years with vehicles achieving ranges of nearly 300 miles per charge and prices for brand new vehicles starting at £16,000 ($25,000).

Written by TreeThinker

Passionate about the Earth and those who inhabit it. An engineer (BEng (Hons), MSEE) from Oxfordshire, UK, specialising in designing for a sustainable future. A member of the Society of Environmental Engineers and a keen environmental advocate who volunteers for several grass roots sustainability groups. I work full time as a project manager for a renewable energy company based in Oxford and also run ‘TreeThinker’ (; converting previous pasture land into a rich permaculture farm growing produce for sale locally. I deliver workshops on sustainable living, including building renewable energy technologies, as well as workshops for schools discussing 'Energy as a resource' amongst other topics. I am qualified in ‘Information, advice and guidance’ (level 4) and experienced at teaching practical skills. I'm also a keen cyclist and have a love of wordplay - writing a blog on etymology (

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